Design
In 2024, Uber's Product Design team was honored with two first-place awards from the Silicon Valley UX Awards: Best Mobility Design for the Uber Rides App and Best Digital User Experience for the Uber Eats App.
These accolades celebrate Uber’s commitment to simplicity, engagement, empathy, and design aesthetics—values seamlessly integrated into our platform to empower users to go anywhere and get anything.
A few of our principles
Excerpted from 77 Things, a primer for those who work in Uber Design.
Act responsibly
The work we do has personal and social impact, and once you realize that, your efforts shift to improving people’s lives.
Put design at the center
From concept to launch, we use design as the center of our process to discover what to make, and how to make it together.
Say ‘we’ not ‘me’
Our team of motivated and talented individuals is collectively empowered to build extraordinary things.
Inside Design
Deep dive into Uber’s design systems on Figma
Lead Product Designer, Ian Guisard, talks through the basics of the Uber Design system and how we create new design system components, spec components for developer handoff, and more.
Design systems that spark joy
Maria Hristoforova shares the journey of refining our Design System to be both functional and delightful at scale.
Designing for Inclusivity: The Intersection of Equity and UX for Mobility
In this episode of Designing for Movement: The Mobility UX Podcast, Erica Ellis, Senior Manager and Head of Product Equity Design, and Briana Gilmore, Head of Public Policy, Accessibility & Marginalized Communities, join host Julian Brinkley as they discuss our efforts to create an accessible platform, the role of companies such as Uber in driving positive change in the transportation industry, and the intersection of equity and design in the tech industry.
A11y Camp Bay Area: Making tech experiences better for everyone
Focusing on users with different abilities and covering digital accessibility topics from desktop software, mobile apps, social media, and everything in between, we're excited to continue our journey to make tech driven experiences better for everyone.
Measuring the success of a design system at scale
At Uber, we strive to use our ready-made design components as much as possible, but what metrics do you use to define an organization’s design quality expectations? Principal Product Designer Engineer, Vietanh Nguyen shares what it takes to make design quality at scale possible.
Taking a leap of faith in choosing a career path and investing in research with Jing Jing Tan
"There's so much optionality out there. Until you've made that conviction to pursue your passion, you might not be aware of those options," shares Jing Jing Tan, a self-proclaimed psychology geek currently leading user research at Uber Eats in Toronto.
Evolving systems with data and heart
We've built a cross-platform design system with hundreds of thousands of weekly Figma inserts and an accompanying super plugin. But like everyone, we started with only a few components and multiple one-off plugins. We've carefully matured our design system through data and heart. Yet it hasn't been always straightforward.
Driving influence as a Designer
Senior Designer, Leslie Luo, shares lessons from working across Uber's product ecosystem about how to effectively collaborate with partners and drive impact.
Weaving equity into the way the world moves
Shift unequal power dynamics. Recognize how your identity informs your perspective. Prioritize your impact over your intentions.
These are 3 principles behind our quickly growing Product Equity team, established as part of our commitment to fight racism with technology.
A blueprint for success: Designing user experiences at Uber
Are you stepping into a new role or looking for a fresh approach to your current job? In the latest Digital Workplace Impact podcast, our very-own Andrea Baltazar, Senior Manager of Product Design, shares her blueprint for an effective first 100 days with any organization.
Design in the Community
Senior Motion Designer, Sylvia Yang, teaches animation and illustration in this Skillshare series. Learn how to get creative and use the latest state-of-the-art software to create smooth movement and expressiveness with your animations.
Our work
Our work reimagines the way the world moves for the better. Here are case studies that have surprised, delighted, and connected our customers.
From patterns to platform
A behind-the-scenes look at 77 Things
The inspiration behind our brand redesign
Telling Uber’s story for our IPO
Get to know us
Find out how our team has deepened their craft while working at Uber.
Sandeep Karmarkar
Group Product Design Manager
“Very few times you will come across companies where you can influence people across the globe and their habits. At Uber, irrespective of our locations, we design how the world moves around easily and safely using the technology and that's empowering!”
Saravana Prabhu
Senior Product Designer
"Build a career with purpose and global reach: At Uber, you can make a tangible impact by designing equitable experiences for a diverse global community. We are committed to solving real-world problems for riders, drivers, and merchants, offering a unique opportunity to grow your career while empowering people worldwide."
Joan Williams
Senior Product Designer
“Designing at Uber is never boring — you're solving real-world problems at a global scale. Every city, culture, and rider brings unique needs, and things can change fast–it makes the work exciting. What makes it meaningful is the team: people here are supportive, collaborative, and share what they know. We all want to do the right thing for the experiences we’re building together.”
Daier Yuan
Senior UX Researcher
"Uber Design stands out for its highly collaborative culture, where cross-functional teams work closely to create seamless, impactful experiences. What makes it truly unique is the deep integration of design and research in solving real-world challenges, driving decisions that tangibly benefit users and support meaningful business outcomes. This ensures that insights lead to innovation and product solutions are grounded in real impact."
Jacqueline Ji
Product Designer II
"At Uber, design lives at the intersection of the digital and physical world, where we take on complex, real-world challenges that affect millions of people every day. We focus on creating intuitive, meaningful experiences for a diverse global audience by bringing together data, craft, and systems thinking to reimagine how people and goods move through the world."
Liz Hayward
Senior Product Designer
"My role as a Motion Designer at Uber is highly collaborative, so every day presents new and vastly different problems to solve. I get to flex motion's power to enhance experiences for millions, while learning from some of the most talented Designers and Engineers."
Elana Gurney
Senior Product Designer
"At Uber, designers work on the edge of innovation—whether imagining the autonomous vehicle experience or creating more accessible ways to move through the world. It’s a rare opportunity to design for emerging tech at scale, while growing alongside some of the best in the industry."
Explore our Design teams
- Brand
Our Brand Experience team is responsible for creating an instant and positive emotional connection with our 90 million–plus users and amplifying our company's mission and values.
- Marketing
Through great storytelling and carefully executed campaigns, marketing wins over customers and earns their loyalty by helping them get maximum value from our products.
- Product
A cross-disciplinary team of designers, engineers, researchers, and writers, we create systems, not just screens. We strive to understand the relationships between our digital systems and real-world outcomes.
Teams
Departments
Offerings
Locations
Asia Pacific
Europe, Middle East & Africa
Latin America
United States & Canada
Inside Uber